Product Marketing Manager, Global CRM, Google One
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This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; Los Angeles, CA, USA; San Francisco, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- 3 years of experience implementing strategy and campaigns for CRM marketing.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience in branding, messaging, marketing plan development and product launches.
- Experience and understanding of email best practices, CAN-SPAM law, GDPR, and multivariate testing.
- Experience managing creative agencies in the design and development of digital campaigns across multiple geographies.
- Understanding of various acquisition channels including in app, email, web, social.
- Ability to be comfortable presenting ideas and work with leadership, with exceptional written and verbal communication skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google One is a paid subscription that gives you more cloud storage and helpful features from Google. It’s one of the largest and fastest growing Google subscriptions and is expanding its offering through integrated Google features and services across Drive, Gmail, Photos, Meet, Calendar and more.
The Google One Marketing team is responsible for all marketing for Google One globally, driving a significant portion of the overall subscriber and business growth. We manage all aspects of subscription marketing including feature launches through global campaigns, multi-channel growth initiatives, partnerships co-marketing, and more. Google One is at the forefront of cross-Google subscriptions and AI, and we’re growing the team.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Own, define and execute the global strategy and campaigns for customer relationship management (CRM) marketing including goals, data insights, content strategy, and creative development to drive measurable business growth and product engagement.
- Own relationship with Marketing, Product and Engineering stakeholders to align on goals, priorities, content strategies, new opportunities identification, target audience segmentation, and Key Performance Indicator (KPIs).
- Create and drive program-related requirement documents, identify technical data requirements and use cases to support customer strategies and program goals.
- Supervise and collaborate with Campaign Managers to brief, develop and produce campaigns successfully.
- Optimize and manage email creative and production processes across multiple vendors, from creative briefing, email production, QA testing, launch and campaign analysis.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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